My Annual Trip to LCT Headquarters

Jim Luff
Posted on July 13, 2016

One of the best reasons to visit LCT Magazine offices.

One of the best reasons to visit LCT Magazine offices.

Each year the LCT team gets together to plan our future, examine our current course, and figure out how to do what we do better than we did the year before.

It’s a time for our team to bond together as we immerse in a think tank, or at least a tiny conference room with no windows to the outside world. It’s a time for me to show my face to my friends who spend their lives in the corporate office. It’s also a good time of the year for me to get out of Bakersfield where I live and work. The temperature can hover around 110 degrees.

As a contributing editor for LCT since 2004, it has been an honor and privilege to be invited each year to participate in this annual “brand meeting” and to hopefully contribute some information I picked up in my 25 years in the industry about things that matter most to you. The business of running a magazine is vastly different than running a limo business. This is why LCT has operators or former operators as part of the LCT team.

You would be surprised at the number of people who work behind the scenes at LCT to make each monthly issue show up in your mailbox. What you probably see from the outside is our publisher, Sara Eastwood-Richardson. You see the writing team of Martin Romjue, Tom Halligan, Lexi Tucker, Anne Daniells and myself. You talk to Carol Jack if you are an advertiser.

Let me share with you a bit about the people involved behind the scenes: The Events Department is a huge part of the team as they produce the shows such as the upcoming LCT-NLA Show East. That includes a director of events, marketing manager, conference manager, event manager and conference coordinators. The magazine production includes many people such as the creative services director, art director, graphic artists, a production director, and a production manager. Our web producers keep our online presence fresh. The advertising department includes sales coordinators. Add in our audience development manager, travel coordinator and assistants, and we’ve got a very full house of people working for you. And, you probably thought there were only about 10 of us, didn’t you?

The best part about being at corporate is when we break for lunch and walk over to In-N-Out Burger which is literally around the corner from the office park where LCT and Bobit Business Media are located. You should see the look on the faces of the employees at the restaurant when we walk in as a group. Double-Doubles for everyone please!

Related Topics: Bobit Business Media, editorial, Jim Luff, LCT Events, LCT Magazine, Sara Eastwood-Richardson, Shop Talk blog

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