Memorial Day: The Great Summer Kick-Off

Jim Luff
Posted on May 31, 2016

We recently celebrated Memorial Day Weekend and more specifically, Memorial Day. I hope at some point you took a moment to remember the true reason for the holiday and paused to remember those who sacrificed so much to provide for a land of free opportunity.

Speaking of opportunity, this time of year can bring more retail clients for ground transportation operators who specialize in this niche. The summer kicks off with graduations all across the country. It signals the start of the summer travel season. It means an increase in orders from hotels for guest related services. Oh, you can also pull out the white pants and wear them through Labor Day if you are into that sort of thing. I wore shorts to a Memorial Day party and my white legs caused one guest to believe I had white pants on. Summer is obviously a time to work on your tan.

It’s time to get out and beat the streets and visit hotel managers, sales and catering managers, travel agents and others involved in summer vacation plans and execution. Remind them of any commission programs you might offer or lead fees you will pay. We are all driven by the almighty dollar, and during the summer, there is plenty of it to be thrown around. You need to go get yours.

Does your community have a big Fourth of July Show? This is the time to contact the organizers and ask how you can be a part. From delivering a star performer to the stage to having a vehicle on display, supporting your community makes your company look great. Most such gigs can be traded out and include free tickets to the event for your family and staff. Don’t wait for them to come to you. Find out who the organizers are and show up on their door step. Remember, success does not come from delivering the star to the stage, but from having your community see your vehicles and hear your name over the loudspeaker.

Summer is also the season of overheating vehicles and the dreaded A/C problems that come with it. If you live in an area prone to heat, make sure to have your freon levels checked. Clean your radiators and check the anti-freeze levels, and most importantly, remind your chauffeurs to watch that temperature gauge. Welcome to summer!

Related Topics: building your clientele, holiday, Jim Luff, maintenance tips, operations, retail markets, Shop Talk blog, vehicle maintenance

Jim Luff Contributing Editor
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