Commentary: Jeff Rose, president of Limousine Association of New York, explains how the permit cap ignores vital for-hire differences.
I can't tell you how many times I have read something written by a limo operator that is littered with poor grammar and misspelled words. Whether the mistakes are contained on an RFP or a Facebook page, it makes an otherwise good operation look like a 12-year-old is running the business and can cause a potential client to question your entire operation based on the mistakes.
In a recent conversation with Arthur Messina, we lamented on how many operators run a great operation but just didn't soak in their English classes in high school. Speaking of "their," it is probably one of the most butchered words used simply because people use the wrong one. "They're," "there" and "their" all sound the same but they're not (as in they are not). Take a moment to use spell check. Most programs like Word will even point out grammatical errors as you write them. Use the tools at your disposal to polish your document before you let the world know you failed English. And if you don't have good communications skills, hire someone to prepare responses, press releases or other business communications for you.
I read this gem on Facebook this week and cringed that someone would actually write something like this completely unedited statement:
"Most people in Biz. realize that LIMOUSINE out side is eye catching and bis. actually pay us to just park out side , we do so many grand openings , re openings , and just public awareness for different biz. this is just sad that they would not welcome the extra exposure for FREE !!!! of there biz. plus bring groups to the bis. this increases there sales for sure so sad owner does not realise!"
The comment itself is valid and an intelligent thought diminished by the horrible style of writing and spelling errors. Here is the same statement completely cleaned up:
"Most people in business realize that a limousine parked outside is eye-catching and businesses actually pay us just to park outside. We do this for many grand openings, re-openings and public awareness events for different businesses. It is sad they would not welcome the extra exposure of their business for free! Plus, bringing groups to the business increases their sales for sure. It is so sad the owner doesn't realize this."
Have a little pride folks. Proof it, spell check it and grammar check it before you hit Send or Post.
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