The survey shows an industry that serves a broad range of customers and moves them with great fuel efficiency.
The media has taken a beating recently from the throng of Republican candidates who think the debate moderators are short-changing them on speaking time, asking stupid questions, or both. One of the basic tactics all politicians use when they don’t like a probing question, or feel singled out, or actually quoted based on something stupid they said, or challenged on something like a fact, is to blame the media. The defensive spins goes like this. “You took my words out of context” … “I was blindsided…or, “I am being personally attacked”…or, some other defensive excuse to deflect whatever it is they don’t want to talk about.
Basically, we really just glean from the candidates is superficial answers about policies and posturing so individuals can stand out in a crowded field.
I mention the debates because one of the things that is missing a lot today in a 24/7 news cycle is any real probing depth on the issues, not just the big issues, but the smaller issues as well that people are concerned about that don’t make the headlines.
I mention all of this because I recently got together with a small group of operators from the Philadelphia-New Jersey region to pick their brains about what’s top of mind with them. It’s important that we editors get feedback in order to stay on top of the pressing issues of the day, as well as the second- and third-tier issues. No, it’s not always about TNCs, regulations, high insurance costs, etc. There are plenty of other business and operational concerns that keep operators up at night—and we need to keep that in mind when we plan our editorial coverage in the magazine, web site, enewsletters, and think about topics for show conference sessions.
One other point. There are so many positive things that happen in the industry. We need to know that too, because that’s important for readers to see the results of hard work, creativity, charitable/community involvement, and personal accomplishments.
Sure, we conduct surveys to get reader opinions, make operator calls when we are on the road, or speak to members at association meetings. But their is nothing like some one-on-one time with operators and staff to drill down to the bedrock issues that we can turn around to make sure we are in lock-step with the industry. So, when you see me during the Atlantic City show in a few days from now, or in Las Vegas in 2016 or at association meetings, let’s talk, or give me a call, or shoot me an email. I promise to not take your words out of context …
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