An Enchanted Journey To Spamalot

Jim Luff
Posted on September 2, 2015

It seems that every day I receive industry email blasts from a myriad of multiplying industry sources.

To name a few: LCT, Chauffeur Driven, National Limousine Association, Greater California Livery Association, Taxicab Limousine & Paratransit Association, Limos4sale.com, Limosforsale.com, Limoforsale.com, Advocates for Fairness in Transportation, Joe Jordan, Chuck Cotton, etc. And that’s not an all-inclusive list. Many of these send e-blasts daily or most days of the week.

In fairness, I will say that LCT was first to the industry e-blast scene six-seven years ago with its e-newsletters and e-promos. After an exclusive run of the field, we have inspired many competitors and imitators. While I appreciate all the commercial and informative intents behind the e-communications, we need to be honest and acknowledge the obvious.

How many of these do you actually open? Are you just hitting the delete key for most of them? It would be impossible to read every piece delivered and run your business. On average, I receive about 150 emails a day and about 50 of them actually require me to take action and that pretty much kills the day.

When I read email subjects, I delete anything that appears to be spammy without opening. I automatically delete any e-mail titled, "You must read this." Next, I look at unrecognized email addresses and decide based on subject line to open or delete. Anything with a request for quote, proposal or RFP gets the highest priority.

Now that everyone has portable digital devices, all businesses try to reach customers and potential ones via mobile. But I believe our industry is on absolute overload for the amount of emails I receive that are of no interest to me. If I am looking to buy a used vehicle, I will search for it on the aforementioned sites. I will not decide to buy a 2002 Krystal bus because of an e-blast.

Next week, I’ll back all this up with some numbers. Meanwhile, add a comment below on what type of industry e-blasts you like and prefer to open the most. Best answer gets the winning prize of a can of SPAM!

Related Topics: communications, Jim Luff, marketing/promotions, operations, Shop Talk blog, web marketing, web marketing tools

Jim Luff Contributing Editor
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