Facebook Means You're On All The Time, Mistakes Included

Jim Luff
Posted on July 29, 2015
It seems like the limousine operators are finally starting to embrace social media in a big way. Social media, whether Facebook, Twitter, Instagram, Google Blogger or even industry specific sites such as LCT Magazine blogs or Limousinesonline.com are growing in membership.


Particularly I am seeing a big increase in the number of operators using Facebook for connecting with potential affiliates in cities where they don't have a connection. I'm not just talking about Boise, Idaho but I'm speaking of Dubai and many other foreign countries.  
 
People are using Facebook to review photos of cars they are considering buying seeking the opinion of others. They are consulting with people about mechanical issues and asking for help. They are sharing horror stories of rides gone bad and asking fellow operators for advice in how to handle the refund situation.
 
Going back to Boise for a minute, one mistake by a chauffeur can cause you to be put on blast in front of all of your peers. One of my friends recently farmed a job to a Boise based company who committed two faux pas. First, the chauffeur handed the client a business card. Next, the client used that card to call the Boise company direct and get a quote for further service in the Boise area. The client called the original booking company for a rate who in turn called the affiliate to get a rate and was provided a rate HIGHER than the client. That's dirty pool in any market. The original booker ended up losing the client to the Boise based company.

At the end of the day, the San Jose, Calif., based operator shared this on a closed/private Facebook group and I would expect the repercussions to the Boise company will be painful in the long run as no one wants to have a chauffeur "card" their client to begin with. For newbies, "carding" is when your chauffeur hands a business card to the passenger of a ride that was farmed by another company. That's just a no-no in this business, and now, instead of word of mouth taking a few months to share with other industry people, by the end of the day, your goose is cooked across the world.

Related Topics: client feedback, Jim Luff, operations, public relations, Shop Talk blog, social media

Jim Luff Contributing Editor
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