Limo Accident Damage Control

Jim Luff
Posted on July 21, 2015

Initial reports indicate the limousine was making a U-turn when it was T-boned by a pickup truck driven by an allegedly drunk driver who attempted to flee the scene on foot.  The damage to the limo was so severe it nearly severed the vehicle in half.  It was a horrific crash scene with three of the victims pronounced dead at the scene.

Early the next day, social media was abuzz about the crash.  Particularly social media groups on Facebook dedicated to the limo industry. As soon as crash photos began hitting the internet on sites including People Magazine, The New York Times and area TV stations, fellow operators began offering their opinions about the chauffeur making a U-turn.

That's the last thing an operator needs during this time. Accidents such as this can take weeks or even months to determine what went wrong.  I can tell you first hand lawyers will leave no stone unturned in an effort to place blame or minimize their client's fault in the accident. This includes trolling Facebook. An attorney who finds fellow operators bashing or speculating on the crash is a goldmine. The attorney can present these statements in court and tell a jury that even peers in the industry are blaming the chauffeur.

The best advice I can give from experience is to CLAM UP! Don't say anything to anyone. We all know how gossip rolls through this industry and things that are said as an opinion sometimes become "fact." For an operator involved, the only public statement should be to express concern for all those involved. You might say your chauffeur has been employed with your company for "X" number of years to indicate he is not a rookie.  Outside of that, let the investigating agencies provide the opinion after all of the analysis of the crash data is computed. 

Related Topics: accidents, crisis management, deaths, handling the media, lawsuits, Social Media

Jim Luff Contributing Editor
Comments ( 4 )
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  • auntie uber juan

     | about 3 years ago

    U-turns are ill advised at best and should always be excercised with caution if not avoided altogether IMHO, most u-turns are legal except where expressly forbidden. Updated news stories reveal that the truck driver was not legally drunk in a test taken two hours after the incident.

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