Three Cars Equal Three Reasons To Diversify Fleets

Martin Romjue
Posted on July 15, 2015
Now, don't rule it out. Read in the August issue of LCT about an operator who uses this Subaru Outback in his chauffeured fleet.

Now, don't rule it out. Read in the August issue of LCT about an operator who uses this Subaru Outback in his chauffeured fleet.

Now, don't rule it out. Read in the August issue of LCT about an operator who uses this Subaru Outback in his chauffeured fleet.
Now, don't rule it out. Read in the August issue of LCT about an operator who uses this Subaru Outback in his chauffeured fleet.

One of our constant challenges here at LCT is to get you information on how to compete better, keep your company at the cutting edge, and take on those Cinderella-regulated transportation network companies.

Just as TNCs are broadening and challenging the concepts of limousine service and taxi service, there are approaches limousine operators can take to widen opportunities.

In the last few weeks, while editing content, I’ve seen three examples of vehicles being used for chauffeured service that do not fit the traditional definition of luxury limousine vehicles.

  • In the first case, we will be publishing a feature article in the August issue with our first-ever photo of a Subaru Outback. That’s right, a limousine operator in a mountainous region uses the Outback for ski clients and other winter visitors. It works for him and it’s comfortable, but it’s not a traditional luxury brand.
  • In the second scenario, we were contacted recently by a Las Vegas dealer who has a custom Hyundai stretch limousine. While we’ve reported on an Equus stretch before, the concept of a stretched Hyundai still remains a fresh alternative in a competitive chauffeured vehicle market. Look for a lctmag.com item on this vehicle. Someone will eventually pay to ride in one.
  • In the third example, we are publishing an article in our September issue about a San Diego operator who uses Kia Soul and Kia Sedona models to create an on-demand service with economy cars, but chauffeured-quality service exceeding that of TNCs.  

These fleet vehicles show how operators should constantly think outside of the box and look for new ways to provide service. In the era of Uber, when anyone can be a driver in any car, the chauffeured transportation industry needs to be looking at multiple levels of service with different vehicles, from economy to ultra-luxury high end.

As the Hyundai, Kia and Subaru prove, chauffeured fleets are in flux. Limousine service markets are becoming a lot like politics: Very local.

Any “non-traditional” fleet vehicles that you are experimenting or succeeding with?

Related Topics: building your clientele, client markets, customer service, Editor's Edge Blog, fleet management, Fleet Vehicles, Hyundai, Kia, LCT editor, Martin Romjue, new vehicles, operations

Martin Romjue Editor
Comments ( 1 )
  • Robert Branstetter

     | about 3 years ago

    Kia Soul? Really! I rented one for a weekend (not for work) couldn't stand it.The Equss sedan on the other hand is awesome, we now have three, customers love them, chauffeurs love them.

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