Spending is estimated to advance another 7.1% in 2018 and will expand to $1.7 trillion total by 2022.
Social media takes up an ever greater share of energy and attention, in the professional and personal realms. You can’t avoid it anymore, since at the very least, you need it for occasional professional networking or business purposes.
The steady drumbeat of social media advice creates the fear that to remain relevant and successful, we all have to brand, network, connect, pose, preen and “like” all the time. Social media is the virtual version of one big global telephone party-line (remember those?) of teenagers on the phone all the time.
How refreshing to read a recent post by marketing expert and strategist Marc Gordon on five reasons why your company may not need social media.
The point is one well taken: Social media is a tool, one to be used for specific purposes, in moderation.
I can attest working in the media world that social media easily serves as a trap and a mega-distraction. How often to post and when and what will never be resolved given all the different approaches and advice on social media. At LCT, we use social media to circulate articles that we think are useful to our business audience.
Personally, I'm on LinkedIn, Facebook and Google+, although I hardly ever check in to Google+. I don't have the time or the desire for Twitter, Instagram or Pinterest. You could tweet me with a feather, and I would never know.
Those of us who grew up without social media and that old-school sense of privacy struggle with whether a post will embarrass us. I would never take photos of my loaded dinner plates or what products I’m buying at Trader Joe’s. What if my Facebook friends all hit “like” and then turn me into a hopeless glutton posing with fine meats?
All I can conclude about social media is that it resembles talking. If someone talks too much, it gets on your nerves and you don’t want to be around that person. The same rule applies to someone who talks too little. You get bored or antsy and move on.
If social media becomes a constant stream in your life, requiring check-ins while driving, on a (landline) phone, or at dinner tables, then it may be a problem. If it’s an escapist substitute for a 30-minute or one-hour TV program, or a trashy novel, then it looks more like a balanced diet, or a planned use of time.
Related Forbes article: Are You A Social Media Narcissist?
No matter how pervasive or powerful social media, there is one thing I have never done and will never do: Take a selfie photo. If I want a souvenir tourist photo, I still hand over my smartphone or camera to someone else to take my picture. Who knows, it might actually spark a real live conversation and a memorable connection. Or a frantic, comical, chest-heaving footchase if the stranger runs off with my iPhone 6.
If everyone who took a selfie instantly turned into a flower, like the famed Greek mythological figure Narcissus, then it would be a beautiful world indeed.
The founder of Pontarelli Companies leaves a legacy of quality transportation and brave service to his country.
Industry leader Scott Solombrino calls the measure ‘crazy’ and a ‘crisis’ for luxury transportation operators.
The event provides a wide platform for the industry to promote its safety, comfort, and convenience advantages.
LCT contributing editor Jim Luff discusses which you should attend and why.
The annual tournament fundraiser brings out the best in the New England regional luxury transportation industry.
The annual event on Aug. 7 raised money for the trade group and the Cystic Fibrosis Foundation. More than 100 golfers, supporters, and participants turned out.
LMCPays will be the newest agent office for the major industry credit card processor.
The driver testing the autonomous vehicle was streaming a TV program at the time of the accident.
GM is planning a massive upgrade for its next-generation pickups.
Lincoln Navigator and Continental score high on the J.D. Power APEAL index based on surveys of buyers and lessees.
Vehicle Pick Of The Week: This used S550 can empower operators to upgrade clients at an affordable rate.
AUG. LCT: A panel of operators learned all about handling operations during extreme natural events.
AUG. LCT: Here’s how to ease one of the most difficult transitions your operations may ever have to make.
AUG. LCT: The top operators in the luxury transportation industry who attended this year’s exclusive annual executive conference offer some best practices that can work in your operation.
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