My First Decade In Limo Mags

Jim Luff
Posted on February 4, 2015
I recently spent an evening looking through bankers boxes of old limo magazines for an upcoming feature. In 22 years in the business, I have amassed an assortment of bygone magazines such as Limousine Legend, The Limousine Journal and of course, the recently departed Limousine/Limo Digest. The latter left me with fond memories of where I began blending two things I enjoy: Limousines and writing. I have been a journalism student from an elective eighth grade class to the present day, and editor of my high school newspaper.


How cool would it be if I could write about what I do for a living every day? I submitted an article to the magazine brand you happen to be reading right now. I never heard back from them. Not wanting to give up, I sent it to Limousine Digest and was immediately asked by the publisher to write regularly. I will always be grateful for that acceptance from Digest. But, I really wanted to write for LCT Magazine. It was the dominating force, and my bible on how to succeed in this business.

In early 2004, in a hallway in Las Vegas, I asked LCT Publisher Sara Eastwood if she would look at some of my writings. She already had by reading me in Digest. We went into a show office and talked while she introduced me to the managing editor at the time. As we walked out of the office and into the hallway, the most awkward moment you could imagine happened as the publisher of Digest just happened to be walking by.

The rest is history. After all these years, I've learned a pitfall or two, or four or, eh, who's counting? If I can help you avoid one I've already fallen into, I've done my job. If I inspire you to think big and outside of the box, I've done my job. I recently completed one decade associated with LCT Magazine and I want to thank you for taking the time to read what I have to say.

Related Topics: history of the limo industry, industry media, Jim Luff, LCT Magazine, Shop Talk blog

Jim Luff Contributing Editor
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