An administrative proposal would put the TNC in same category as chauffeured services and charter party carriers.
[UPDATED w/more info 9/28/14; 2:10 p.m. PT/5:10 p.m. ET]
One of the most insightful tips in taking on TNCs mentioned at the Greater California Livery Association Expo on Sept. 23 relates to a basic form of sharing information: Telling a good story.
While appearing on a TNC panel, GCLA lobbyist Gregg Cook explained how politicians, like most people, respond emotionally to circumstances, and often make decisions based on sentiment.
He's right. All humans are like that; we like to think we’re always logical, but as social animals, emotions factor into our actions and motives.
That was the case in the fatal limousine fire May 4, 2013 that resulted in onerous and impractical new manufacturing rules for stretch limousines in California, a measure that the industry will seek to get repealed in 2015. In the lead up to that legislation, politicians relied on sentiment, Cook said.
But that can work the other way, too, as limousine company owners and operators campaign for regulatory parity with Transportation Network Companies (TNCs). “The Legislature reacts to public sentiment,” Cook told attendees at the Expo, held in Costa Mesa. “They won’t know about you unless you share your sentiments with them.”
Sentiments are often rooted in stories, such as anecdotes, incidents, vignettes and real-life examples. Stories are more memorable to the human brain than official statements and recitations of statistics and facts. We all remember a good joke or an outrageous tale more than a list of do’s and don’ts. A San Francisco cab driver who can’t support his family is a much more powerful story than a report on how the taxicab industry in that city has contracted by 65%. You must humanize and dramatize the people behind the numbers.
And therein emerge key strategies for limousine operators:
There you have it; three simple strategies. Easy as 1-2-3, and everyone can do them: Tittle-tattle & tell; Meet, greet & repeat; Show up, speak out & say it.
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