Good financial performance won’t lead to a successful sale if you don’t know how to present true company value.
The news that the taxi industry has smartened up in its battle against Uber with the recent launch of the CURB app highlights another front in the ground transportation industry’s competition with TNCs.
So far, the focus has been almost exclusively on the regulatory front. What’s needed is an equally strong push on the marketing front. Here's where the limousine industry has the most potential of any ground transportation service. But the sleeping giant has run out of snooze alerts.
Along with promoting an app comes the image. Uber and CURB are apps marketed mostly to young, urban, corporate professionals who value instant mobility in major cities. These are Uber’s bread n’ butter.
Now if Uber can do it, and the taxi industry is doing it, the limousine industry can do it better. Think about the terms: UBER vs. CURB vs. LIMO.
While the goal of these games is to break out, you’ll want in on the opportunities these group activities bring for revenue.
2019 LCT video educational series: Karim Maachi saw the need to diversify his services among other luxury travel realms.
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Operators react to a recent report that states an increase in the number of females joining the industry.
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The most prestigious bus association chooses James River Transportation as its Operator of the Year.
A new ABA Foundation Report says bus buying decreased over the prior year’s second quarter to 766 units.
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