Private and public school transportation is a potential niche market operators may consider since it can drive business and brand growth.
Many operators provide services for Fortune 500 companies. Many Fortune 500 companies own suites at arenas and stadiums. We learn this because we frequently are sent to places such as Dodger Stadium, Angel Stadium, Staples Center and even Disneyland.
Because of the nature of our work, we learn little tidbits of information about who has tickets to what venues. For instance, one of my Fortune 500 clients is the proud sponsor of rides at Disney parks throughout the world. I am guessing that gives them access to Club 33, the private and exclusive club in Disneyland where alcohol is served. I know we do a lot of trips to Disneyland for them and employees are issued comp tickets when they go. I know this because sometimes we have to physically place the tickets in the hands of the users as a middleman. This happens when said client has out of town visitors arrive on Friday night and want to go to Disneyland on Saturday and meet for business on Monday.
I have other clients who have suites and home plate seats at both Dodger and Anaheim Stadiums. When baseball season starts, our revenue goes up. Most corporate accounts use our services for group outings or team building events as they like to call them for tax purposes and they have tons of tickets.
Let’s face it, we take orders from the same people all the time booking buses, vans and limousines to go to really cool venues. These same clients are frequently sponsors of community events and have loads of tickets to everything. They blatantly share this information with you in casual conversation.
But do you really want to risk the account by asking for tickets? Are you really “that close” that you think it’s okay? Maybe you are? Maybe you’re not. It’s a huge gamble. If you ask, you better be absolutely sure. Now, if they offer them to you, by all means, be their GUEST. But it’s better to err on the side of caution and not be a mooch in most cases.
— Jim Luff, LCT contributing editor
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