Educating Limo Customers About Prom Season

Tim Crowley
Posted on April 25, 2014

As prom season gets into full swing, many limo operators and transportation agencies have put out notices and guides for the public in hiring limo services.

The Michigan Department of Transportation recently put out a press release and video about how customers can best go about hiring a limousine for their kids for prom. A recent study from credit card company Visa found that the average family will spend $978 on prom this year, with a large portion of that towards transportation.

Parents are concerned about safety for prom rides, and want to feel informed before making a purchase. Many operators post articles to their websites serving the same function as this MDOT release. It’s a great practice to educate your public with good, quality information about not just your business, but about the customer experience: How to guide them through the purchasing decision first, and then show them that you’re actually the right business to meet their needs.

It’s educating your customers, and it doesn’t just apply to retail work. Dan Goff of A. Goff Transportation in Charlottesville, Va., has a “Complete Dedication Policy” that outlines the mission statement of the company. It’s simple and straightforward, but it educates his market to the caliber of his service. The little details of customer service that separate limo companies from one another, like number five in the policy:

“Our professional chauffeurs will safely escort each client in comfort and style and in the highest tradition of our craft.”

The transportation manager booking executive transportation would likely respond favorably to this statement. Although these factors of safety, comfort and style are assumed when booking a limo service, by putting them in writing and communicating this with your customers, you’re letting them know these details will not be overlooked.
If you’d like to share any examples you do to educate your market, you can leave a comment below.


Related Topics: building your clientele, client markets, customer service, Dan Goff, industry education, Michigan operators, prom, reservations, safety education

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