Shanghai Portland Knows How To Market A Party Bus

Tim Crowley
Posted on April 2, 2014

Shanghai Portland and its single large red party bus have come up with a number of different themed events and tours to really capture the attention of the retail crowd in their home base of Portland, Ore. After first coming across the company through an online news press release which advertised a “Strip Club Crawl,” I checked out the company website and found that they offer and promote a wide variety of fun-filled activities, all seemingly booked through a single fleet vehicle, the “Big Red Bus,” as the company says.

Along with the Strip Club Crawl, Shanghai Portland hosts a Singles Party Bus Adventure, A Mardi Gras Night, A Karaoke and Dance Ride, and St. Patrick’s Day Pub Crawl. They also do brewery and wine tours and can be chartered for specific nights on the town.

When Shanghai Portland promotes these events on their Facebook page, they make it easy for guests to “join” the event, or express their interest in going, and then find out all the necessary info at the click of a mouse.

It reminds me of an article that Jim Luff wrote in June of last year about how limo operators can do the extra work of party planning to help sell and retain retail clients. It seems like Shangai Portland is doing a good job of that in their part of town.

— Tim Crowley, LCT senior editor

 

Related Topics: innovative marketing, Oregon operators, party buses, retail markets, working with event planners

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