Marketing Limos To A New Generation

Tim Crowley
Posted on August 7, 2013



Marketing to kids is a tried and true business model as American as apple pie. There may be some moral conflicts to the technique, but kid consumers grow into adult consumers, and what better way than to help ensure the longevity of the limousine industry than by getting kids into the idea from the jump.

 

A back to school video made by the young rap group Da Rich Kidzz, has made its way around media outlets lately. The music video is for the song, “My Limo,” and in it the kids rhyme about how much they love their school bus, so much so that they refer to it as “their limo.”

 

There have been some clever marketing strategies towards kids in the past, like offering top students a free ride, or even using a limo as a canvas for a class art project. Maybe “My Limo” can create a new appeal.

 

— Tim Crowley, LCT senior editor

Comments ( 0 )
More Stories
An ROI (return-on-investment) on a moving vehicle is easy to understand, but difficult to keep consistent. (LCT image)
Article

A Walk Through Coach Profits

NOV. LCT: These simple return-on-investment formulas will help you truly see if your buses of all sizes are making enough money.

Onboard intelligent tracking systems can document data for a wide range of motorcoach functions, such as engine status and maintenance, vehicle and driver performance, and driver hours, all while communicating pre-set and customized alerts and notifications in real-time.
Article

Driving More Dollar$ With Data

NOV. LCT: Product review - two leading systems provide a constant stream of information that can help operators wring out efficiencies.