Uber Eyeing More Than Transportation?

Tim Crowley
Posted on July 24, 2013

An interview with Uber CEO Travis Kalanick at the Future Tech Brainstorm conference in Aspen, Colo., last week, revealed that Kalanick may have more than just people transport in mind for his expanding on-demand software company.

Uber has rolled out some seasonal services that might be the tip of the iceberg, such as ice cream trucks on-demand during summer, as well as roses on Valentine’s Day. And there was even a helicopter service to the Hampton’s on the Fourth of July.

According to an article on techcruch, when asked about secret talks between Uber and a business that does same day-delivery (like eBay or Amazon), Kalanick said that he intends Uber to be “the cross between lifestyle (give me what I want and give it to me right now) and the logistics to get it to you.” Basically meaning that Uber could be a platform for on-demand service for anything.

But even Kalanick sees limitations, stating that occasional services like plumbing would not really hold a strong proposition, and he found out first hand that his on-demand, out-of-the-box service ideas need some tweaking when Uber tried a promotion in Austin, Texas for on-demand barbecue, and had to deal with unhappy customers saying barbecue doesn’t taste so great when it takes more than an hour to deliver. — Tim Crowley, LCT senior editor

Related Topics: operations, technology

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