My Annual Trek To LCT Headquarters

Jim Luff
Posted on June 25, 2013

The annual planning meetings in Torrance, Calif., just keep adding fond memories.
 
As a fellow operator, I churn out my LCT articles and blogs from home. Once a year, I travel to the headquarters of Bobit Business Media (BBM), the owner of LCT Magazine. You may not know this, but Bobit Business Media produces 23 magazines and 13 annual trade shows in addition to owning 32 websites covering everything such as nail salon management, law enforcement, the car rental industry and of course, chauffeured and charter bus transportation.
 
Each year during the month of June, BBM brings all associates under the roof of the corporate headquarters in Torrance, Calif. The facility is a sprawling two-story building with numerous conference rooms on the premises. While attending the annual "business meeting," magazines themes are discussed and decided upon. Editors (writers) are provided with education learning sessions. We are recognized at an awards program and we dine together on one night as a magazine team and another night as the entire BBM editors team.

There is also an associates "rally" where CEO Ty Bobit recognizes individuals and teams throughout the company for achievements during the past year followed by a fantastic parking lot picnic. These events build camaraderie and team spirit and BBM makes a huge financial investment in the entire team of advertising sales reps, writers, graphics people, support staff and everyone else it takes to make things happen.
 
It is this investment that makes our magazine a leading publication.  As a writer, I was less than thrilled to see that I had to attend a class on statistics. I wondered why. After the class, I realized how important it is to accurately report statistics and how to collect data when writing a story that calls for a survey and subsequent reporting. The instructor of the class turned a boring subject into something that was meaningful and useful in presenting accurate information to you as we write.
 
For the record, I took my first journalism class as an elective in 7th and 8th grade. In my 8th grade year, I served as the editor of our school newsletter. It was that distinction that allowed me to enter a journalism class as a freshman in high school. I served as the editor of my high school newspaper for two consecutive years. I have always had a passion for writing. It was in high school that I began dreaming about running a limousine company. I thought it would be fun. Well, I think most of you know how "fun" it is to run a 24/7 business. By combining my love for writing, I get the best of both worlds. I hope that I inspire you, teach you and serve you well.

— Jim Luff, LCT contributing editor

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Jim Luff Contributing Editor
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