Tesla Model S Gets Media Charge

Martin Romjue
Posted on February 12, 2013

TESLA PULLS THE PLUG ON ILCT: A batch of news stories about the Tesla Model S electric luxury sedan underscores how it attracts a lot of attention, since it is the most realistic and appealing all-electric car on the market so far. Recent articles include reviews and coverage in the Wall Street Journal, Los Angeles Times, Forbes, and a Bloomberg TV clip rebutting an unfavorable review in the New York Times. Unfortunately, Tesla pulled out of the International LCT Show in Las Vegas at the last minute despite arrangements being offered for test drives, a focus group and all kinds of publicity. Let's hope Tesla eventually reciprocates the interest of limousine operators, who are realizing that this truly green vehicle has the potential to compete in the premium chauffeured luxury vehicle category. According to Forbes, Tesla, "which is still fighting for credibility, has posted a loss in every quarter since its initial public offering in 2010, including a $111 million loss in the third quarter, on revenue of $50 million. In October, Tesla raised $193 million in a secondary stock offering. Success of the Model S, which ranges in price from $54,000 to more than $100,000, is seen as critical to the company’s survival." -- Martin Romjue, LCT editor

Related Topics: Driving Green, Fleet Vehicles, technology

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