Why Are You Reading This?

Jim Luff
Posted on June 27, 2012
What do you expect from me?
This week I made my annual trek to Bobit Business Media, the parent company of LCT Magazine. Each year, the company holds a "National Sales Meeting" for all associates. Publisher and editors from around the nation descend upon the company headquarters in Torrance, Calif., to plan for the future.
We generate themes for each print issue for the next year. We make plans for the International LCT Show in Las Vegas. We discuss how well our website is working and what we can do to improve it. The entire focus is on how to deliver a better product to you, our audience, advertisers, exhibitors, and attendees.
We also have an associate rally and awards program where associates are recognized for their contributions of editorial content, graphic art designs, advertising sales and support services. The whole program inspires me to do better at meeting the needs of what you want to read about in this space.
I always receive emails and Facebook messages after my weekly blog column is posted, along with comments attached to the blog. Fortunately for me, most are positive comments. If you are a regular reader, you know that my blogs include a wide variety of topics ranging from my personal life events to hard-hitting issues affecting the industry. CEO Ty Bobit made a comment during our awards program about how difficult it is to come up with a new topic week after week. It is indeed. So, today I am going to ask you to do something for me that I have never asked before.
If you are reading this, I want you to at the very least, post your name/company name and your city and state. If you can do one more thing for me, tell me what you want to read about. Should I keep things just the same or is there something specific you would like to see covered by me? I'm all ears and here to please, drop me a line below.
    Jim Luff, LCT contributing editor

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Jim Luff Contributing Editor
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