Building a Community Marketing Partnership

Jim Luff
Posted on April 11, 2012
This is the first in an occasional series about a 21st Century social management style.
ABOUT PHOTO: Bakersfield Blaze Events and Groups Manager Megan Murphy (right) with NFL star Joey Porter and The Blaze mascot, Heater.

Welcome to an ongoing special documentary series following the development of a marketing partnership between my company, The Limousine Scene, and The Blaze Baseball Team, a Class A minor league team in Bakersfield, Calif. Follow the development of a business relationship between the two entities from the very first meeting through the daily business transactions as seen through the eyes of me and Megan Murphy, events and groups manager for The Blaze. Periodically, both will share their thoughts and feelings about the relationship, marketing events and service. Both will share the good, bad and the ugly as they see it.
In early February of 2012, I received a call from Megan Murphy who introduced herself as the “Director of Awesomeness” for The Bakersfield Blaze baseball team. Her true title is Director of Events and Groups Manager. She seemed charming, enthusiastic and fun. Since we are the official transportation company of our local minor league hockey team, I felt we could do a good job with this team and this would open a new door.
 
The meeting was set for Feb. 28. Megan was late to the meeting as she got lost. I should point out that she was recently transplanted here from Oregon so the area was not familiar to her. I watched in amusement as she pulled into the parking lot and then left. She called by phone for directions moments later and ended up back in the same spot with me standing outside to physically direct her.

It was a lighthearted moment for both of us and gave us a good laugh at the start of the meeting.
Megan took time to let me know what they needed in the way of transportation during the season and we discussed how we might be able to work together to promote our business name during games and build new sales of people attending home games. It was an opportunity to share more about what we do in terms of farming out orders to affiliates all over the world and accepting farm-in work and performing service in our area for other companies and networks. Megan took the time to explain how The Blaze desired to grow their fan base and to create new and exciting promotions that would draw in new fans. During our meeting, I shared information with her about an upcoming job driving NFL star, Tim Tebow. Don’t worry, I wasn’t leaking anything. His visit to our city has been highly publicized by the media. Megan pleaded for details of how she could be a passenger in the limo or even drive the limo. Her personality was dynamic and we seemed to click from the moment we met.

We discovered that we had been at the same Chamber of Commerce event the night before our meeting, but she left early because she didn’t know anyone and the only person that introduced himself to her was interested in a different type of networking than what the Chamber intended for the mixer. I told her that I go to most of the mixers and usually with a group of people, and she could hang out with us.

Megan suggested that she would develop a proposal to present to me outlining our involvement with the team. Meanwhile, I wanted to know more about whom I was dealing with. So, using modern technology, I scoped out her Facebook page. I was happy to see photos of Megan with a limo so I knew that she had some understanding of limos and perhaps even a desire to charter them fairly often. Of course we are now “friends” on Facebook.

This is my recollection of our first meeting. Next week, Megan will fill in as my guest writer and provide her recollection of our first meeting and then I will share with you her ridiculous first proposal in the following week. Eventually, we will tell you how opening night at the ballpark went and what the future holds for us.

Jim Luff, LCT contributing editor

Related Topics: Jim Luff, Sales & Marketing

Jim Luff Contributing Editor
Comments ( 0 )
More Stories
Article

How To Get Clients To See Value In Your Rates

NOV. LCT: We fear our own prices when comparing ourselves to TNCs, but we don’t compete with them any more than Marriott does with a Motel 6. Learn how to justify your rates without guilt.

News

2018's Luxury Travel Trends

Among the highlights for next year is a focus on far-flung destinations along with international trips of two weeks or more.

Article

The Art Of Sales

NOV. LCT: In the battle to obtain new clients and retain loyal ones, only those who know the best ways to reach, connect with, and educate them will survive.