L+I+N+C+O+L+N = Alphabet Soup?

LCT Magazine
Posted on April 9, 2012
MK. . . WHO? USA Today's auto writer points out the confusion behind the Lincoln vehicle names of MKS, MKX, MKT, MKZ, etc. Lincoln has simply been following the trend among automakers for the last decade in naming its elite, luxury brand models with a series of numbers and/or letters, i.e. Acura RL/TL/TSX, Infiniti Q30, Lexus 450h, Cadillac XTS/STS/DTS, etc. But apparently the retired Town Car and the Navigator are the Lincoln names that still garner the most name recognition among consumers. For the limousine industry at least, Lincoln got the name right: "MKT Town Car." --- Martin Romjue, LCT editor

Related Topics: Fleet Vehicles

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