Operator Promotes Valentine’s Day Service Via Blog

LCT Magazine
Posted on February 8, 2012
As Jim Luff wrote in last week’s blog, holidays such as Valentine’s Day provide excellent opportunities to offer creative specials and get your metal moving. They also offer a chance to be creative with your marketing and distinguish your company from your competitors.
 
Accent Limousine Service of Milford, Mass. is promoting its Valentine’s Day services through its blog. The blog post begins by relating the author’s personal excitement about the holiday and past positive experiences with her husband, then suggests that readers also can enjoy those experiences by celebrating the holiday with a limousine ride from the company.
 
This approach is effective because it engages customers on multiple levels. The casual, conversational tone charms readers into feeling a certain level of intimacy with the author, as if they’re listening to a friend speak. As the blog post progresses, readers begin to share the positive emotions related by the author about her wonderful experiences on a previous Valentine’s Day. Once clients are emotionally invested in the narrative, it offers them the opportunity to experience the same good times through the Accent Limousine’s services.
 
Not only is this a subtle approach to marketing the company’s services, it also builds the brand’s personality and improves website SEO through the repetition of certain keywords.
 
 
 
Does your company market holiday specials in unique ways? Please share in the comments section below!
 
— Michael Campos, LCT assistant editor

Related Topics: operations, Sales & Marketing

Comments ( 0 )
More Stories
An ROI (return-on-investment) on a moving vehicle is easy to understand, but difficult to keep consistent. (LCT image)
Article

A Walk Through Coach Profits

NOV. LCT: These simple return-on-investment formulas will help you truly see if your buses of all sizes are making enough money.

Onboard intelligent tracking systems can document data for a wide range of motorcoach functions, such as engine status and maintenance, vehicle and driver performance, and driver hours, all while communicating pre-set and customized alerts and notifications in real-time.
Article

Driving More Dollar$ With Data

NOV. LCT: Product review - two leading systems provide a constant stream of information that can help operators wring out efficiencies.