Ford CEO Confirms Commitment To Rebuild Lincoln Brand

LCT Magazine
Posted on November 18, 2011
Alan Mullaly, CEO of Ford Motor Co., believes Lincoln will be a “great brand” for the auto giant again. “It has a good reputation. We have a really good plan now to bring out seven new vehicles over the next three or four years that are fully differentiated Lincoln models,” Mullaly, 66, said.
 
“We absolutely know how to make luxury vehicles,” he added. “We’ve done it in the past. Ford is absolutely committing the resources.”
 
His words come in the midst of Lincoln’s recent unveiling of their restyled 2013 MKS luxury sedan and MKT crossover, the latter which is being proffered to the industry as the replacement for the recently-retired Town Car.
 
Among other changes, the 2013 MKS and MKT models sport new design features from the A-pillars forward, pointed out by Lincoln design director Max Wolff during Lincoln’s press conference at the LA Auto Show. “The effort behind the new look was to change the proportion of the MKT from the front view,” Wolff said. “The execution of the new MKT’s grille and the grille bars is a lot more refined and elegant.” Sources: Automotive News; USA Today -- Michael Campos, LCT assistant editor
 

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