Premium Marketing Positioning For Empire CLS

LCT Magazine
Posted on November 4, 2011

So apparently Kim Kardashian lasted 72 days in wedlock before she decided to call it quits with professional basketball player Kris Humphries, formerly of the New Jersey Nets. Celebrity gossip generates obscene amounts of attention and, depending on the circumstances, companies caught in the crossfire between celebs and paparazzi may actually benefit by accidental brand exposure. Look closely at the photo, just to the left of Kim’s head. In case the resolution isn’t high enough or the photo is too small, it says: EmpireCLS. The photo appeared on celeb-gossip site PerezHilton.com, which generates close to 2 million unique visitors a month (source: Compete.com), the type of exposure that brands often pay hundreds of thousands for. Empire CLS got it for free.
 
Lesson: Operators should think about strategic public relations practices to expose their brands to the public eye. This can include charity work, high profile clientele, or community activism — anything that will attract positive media attention. The key is to be subtle and focus on providing reliable, professional service to your clients. Who knows who saw this photo? Other celebrities might need luxury transportation some day and might call up Kim or Kris to review their experience. All it takes is for them to convey they felt safe, comfortable, and relaxed in spite of the turmoil surrounding them. And that can only be good for operations such as EmpireCLS. —   Michael Campos, LCT assistant editor

Related Topics: Sales & Marketing

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