A New Airport Luxury Chauffeured Concept

LCT Magazine
Posted on July 26, 2011

Skipping The Gangways: A London-based chauffeured transportation company, Quintessentially Driven, has devised a unique chauffeured service called Heathrow By Invitation: Transportation to the airport; use of a luxury VIP waiting lounge, and then chauffeured service in a Jaguar XJ from the terminal lounge to the aircraft. No Southwest Airlines-style cattle calls for these passengers. 

Three minor marketing quibbles: 1) "Quintessentially" is a bit absurd for the name of a limousine company; there are better ways to communicate elite appeal than with a wordy adjective; 2) Can you call up for service or do you really have to get invited or nominated by someone at Heathrow?; 3) The web site home page design could suggest an adventurous night club as opposed to a car service. (Is that really a key chain that she's holding?) -- Martin Romjue, LCT editor

Related Topics: customer service, Sales & Marketing

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