Why The Rich Aren't So Smart

LCT Magazine
Posted on June 3, 2010
WEALTH + NIGHT OUT + DRINKING = GET A LIMO. Sounds simple enough. Many DUIs are preventable with the relatively affordable use of a chauffeured vehicle (cheaper than a DUI). Unfortunately, a New York City housewife and divorcee of the fourth-generation J.P. Morgan heir DOESN'T GET THE CHAUFFEURED CONCEPT. DUI mug shots like hers would be good advertising tools for operators pursuing the party market. -- M.R.

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