Hyundai Makes Strides In Luxury Market

Martin Romjue
Posted on April 15, 2010

LEAP OF LUXURY:

Hyundai is not an auto name commonly associated with luxury, but as automakers vie for a more diversified fleet market, the South Korean automaker is establishing its upper end brand in the form of the HYUNDAI EQUUS LIMOUSINE, most popular in South Korea.

The pricetag is an astounding $113,000, even more than the Mercedes S550. Hyundai should not be counted out in the U.S., though; a chauffeured black Hyundai Genesis has been spotted on an L.A. freeway. -- M.R.

Related Topics: Fleet Vehicles

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