Potential New Motorcoach Market: Singles

LCT Magazine
Posted on October 22, 2009
SWINGING TRANSPORT: Motorcoaches are gaining ground with commuters and younger riders, including single travelers, as evidenced by THIS EUROPEAN BUS TRAVEL SERVICE. As American consumers look for more value-laden vacations and travel for at least the foreseeable future, new demographics and market segments are ripe for motorcoach travel. With the growth of singles cruises, singles resorts, singles bars, activity clubs, and groups, why not high-end motorcoach travel tours for singles, in luxurious modern buses with plenty of legroom, gadgets, and WiFi? Singles are more flexible, diverse, wealthy, and numerous than ever before. Time to work the swinging bus scene. -- M.R.

Related Topics: charter and tour, Sales & Marketing

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