Hybrid Hubris

LCT Magazine
Posted on July 20, 2009
EATING IT UP: Turns out hybrid vehicles are a lot like fat-free foods; consumers are tricked into thinking they can have more of them since there aren't as many calories, aka carbon footprints. THIS STUDY PROVIDES ONE OF THOSE A-HA MOMENTS. Which explains why fat-free foods really don't cut much fat and hybrids don't save much, if anything, on gas and carbon. But then what would those Visa ads tell us? Striking a pose -- Priceless. -- M.R.

Related Topics: Driving Green, Sales & Marketing

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