TOPIC: Does Keeping Prices At 2004 Levels Make Sense?

LCT Magazine
Posted on July 7, 2009
RATE DEBATE: A recession invariably brings up a key question on service pricing: Maintain your rates or cut them to snag more business? One New York operator has publicized his policy of keeping rates at 2004 levels. Is this unusual? Is this prudent? Should you swallow higher costs, fees, and taxes in a recession? How do you keep and add customers, maintain quality service, and compete in a cutthroat recession?

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