PROM Biz Holding Up?

LCT Magazine
Posted on May 11, 2009
NO LIMOS ON THE LOT: A New Hampshire operator is quoted in a local news story saying he cut prices 10% this year and now has all stretch limos rented out for key prom weekends. There are industry stalwarts who say never cut prices during tough times, and others who would rather cut a little to keep vehicles moving. The industry pricing debate we've heard discussed at multiple LCT events revolves around this key question and a second: If clients get used to a lower price level, will they devalue your service and balk at back-to-normal rates when the economy improves? -- M.R.

Related Topics: Sales & Marketing

Comments ( 0 )
More Stories