Estimate: Prom Limo Biz Down 25%

LCT Magazine
Posted on April 27, 2009

FRUGAL FALLOUT: Los Angeles operator Chris Hundley of Limousine Connection was quoted this weekend in an L.A. Times article estimating that prom-related limo rentals are down 25% across the industry compared to last year. The only question is how much of this reduction can be attributed to actual declines in teens' personal budgets versus how much stems from the populist-driven, peer pressurizing fear factor that makes people not want to spend on life's enjoyables.

Marketing slogans for troubled times? "Kick conformity. Rent a limo." "Frugality sucks. Live it up with a limo." "More is more. Got limo?"

Related Topics: breaking news, Sales & Marketing

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