LCT East Getting the Flavor

LCT Magazine
Posted on April 15, 2009
SCOOPS N’ DONUT HOLES IN THE LIMO? Jon L. Luther, CEO and Executive Chairman of Dunkin’ Brands, owner of the famous Dunkin Donuts and Baskin-Robbins chains, will deliver the keynote address during the LCT Eastern Conference Oct. 7-8 at the Mohegan Sun Casino & Resort in Uncasville, Conn.
Luther is scheduled to deliver the keynote address to LCT East attendees at 11:10 a.m. on Thursday, Oct. 8. Luther will be the highlight of the chauffeured transportation industry’s top East Coast gathering which has been retooled this year to help operators handle the changes and challenges in the industry.
Power networking, sales strategies, media and marketing approaches, revenue enhancement seminars, operator roundtables, and think tank troubleshooting strategies are among the many practical attractions for operators this year. Not to mention the peak New England fall colors.
Luther’s biography is below:
Jon L. Luther was named CEO of Dunkin' Brands in January 2003 and chairman in March 2006. In 2009, he assumed the role of Executive Chairman.
Since joining Dunkin’ Brands in 2003, Luther has led the transformation, revitalization, and global expansion of the company’s two iconic brands — Dunkin’ Donuts and Baskin-Robbins.
Early on, he instituted values-based leadership, re-setting the company culture. Under his direction, stores have been completely re-concepted with exciting, contemporary designs that also honor both brands’ beloved heritage. He has rolled out a portfolio of flexible store formats that opened the door to growth in non-traditional locations, such as stadiums, airports and universities.
In 2005, Luther brought in a culinary “dream team” of award-winning chefs to fuel menu innovation and excellence, creating a new category called “quick quality” to change perceptions about what is possible in a quick service meal. He stepped up the company’s research capability with a consumer insights group, and refocused and re-energized the brands’ marketing initiatives, leading to the 2006 launch of Dunkin’ Donuts’ award-winning marketing campaign, “America Runs on Dunkin’.”
Most notably, Luther has led the expansion of Dunkin’ Donuts from its core region in the Northeast to key markets across the U.S., and the dramatic growth of both brands’ international business. Since 2003, system-wide sales have increased more than 66%, and the total number of stores nearly 44%.
Before  joining Dunkin’ Brands, Luther was president of Popeyes Chicken & Biscuits, a division of AFC Enterprises. During his six years with Popeyes, the company's store count grew 67% to 1,672 units, while average annual unit volume grew to over $1 million, the highest in the chicken QSR category. With Luther at the helm, Popeyes won industry awards for menu strategy, store re-design, and customer satisfaction.
Prior to Popeyes, Luther was president of CA One Services, a subsidiary of Delaware North Companies, Inc. He has also held leadership positions in the contract foodservice division of the Marriott Corporation and at ARAMARK in Philadelphia, PA., where he rose from vending sales director to become president of Davre’s, ARAMARK’s luxury restaurant subsidiary. Luther also founded Benchmark Services, Inc., a foodservice management firm specializing in business dining for corporations, growing the business into a strong regional competitor.
Luther holds a degree in hotel and restaurant management from Paul Smith’s College, and honorary doctorate degrees from Bentley College and Johnson & Wales University. He supports culinary and foodservice programs at a variety of institutions, including serving on the Board of Trustees for the Culinary Institute of America.
In addition, Luther is on the Board of Directors for the National Retail Federation, and the Executive Board of Directors for the Companions in Courage Foundation, which builds interactive playrooms in children's hospitals throughout North America. He also serves as the Secretary for the International Franchise Association.

In 2005, Luther received the Nation’s Restaurant News Golden Chain award, and in 2006, he received the Chain Leadership award from Chain Leader magazine. Luther was awarded the 2007 Gold Plate Award from the International Foodservice Manufacturers Association (IFMA) and the 2008 Mentor of the Year award from the Elliot Leadership Conference.

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