How Bad Is It? And What Can You Do?

LCT Magazine
Posted on March 10, 2009

OPERATOR VIEW: Jonna Sabroff, the first vice president of the Greater California Livery Association and owner of ITS of Los Angeles, offered this firsthand assessment of industry challenges and the importance of associations in stabilizing the industry. . .

While this message is directed at CA operators, its approach and substance applies to operators everywhere. . .

Dear Limousine Owners:
 
There are 5,000 limousine companies in the State of California. I predict that 50% of the limousine companies in the state will go out of business in the next 12 months. The consequences to California will be the loss of 50,000 employees who now work directly for chauffeured transportation companies.
 
This, however, does not begin to count the greater costs: vehicles sales, vehicle modifiers, insurance brokers, mechanics, commercial real estate, computers, technology, office supplies, loss of tax revenue for payroll taxes, gasoline taxes, state and federal taxes, just to name a few.
 
I like to stay positive. I think we should take a clue from the citizens of Mesa, Arizona. Ask the National Limousine Association (NLA) on our behalf to work with our lobbyist in Washington D.C. to see what can be done to procure a stimulus package for our industry. Unemployment in California was about 10% in February and is rising.
 
There is a Greater California Livery Association (GCLA) meeting in San Francisco on March 18 at Ceasar’s Italian Restaurant at Fisherman’s Warf. Scott Solombrino, president of Dav El and an NLA board member, will be there to update us on union-driven “card check” legislation, an initiative being introduced by Vice President Joe Biden and Sen. Edward Kennedy, D-Mass.
 
Go to www.GCLA.org for more details. We also will strategize on how to handle the problems at SFO.
 
It is vital to the life of our industry that you show up. Come to the meeting on March 18 in San Francisco. Let’s all work to develop a strategy to help our industry survive.
 
Jonna Sabroff

Related Topics: Association News, Sales & Marketing

Comments ( 1 )
  • Susan Lundquist

     | about 9 years ago

    Great meeting. Great food. Great topics. Thanks to GCLA for allowing Scott Solombrino to bring us up to date on card check and other issues of the day. I was intrigued by the insight Solombrino had on the AIG bonuses as well. It caused me to dig deeper into the issue. We might not agree 100%, but at least he forced me to make my own decision and not just blindly follow the lead of the talking heads on the network news.Kudos to you Scott for caring so deeply about so many issues.SL

More Stories
Article

How To Get Clients To See Value In Your Rates

NOV. LCT: We fear our own prices when comparing ourselves to TNCs, but we don’t compete with them any more than Marriott does with a Motel 6. Learn how to justify your rates without guilt.

News

2018's Luxury Travel Trends

Among the highlights for next year is a focus on far-flung destinations along with international trips of two weeks or more.

Article

The Art Of Sales

NOV. LCT: In the battle to obtain new clients and retain loyal ones, only those who know the best ways to reach, connect with, and educate them will survive.