Fare and Open

LCT Magazine
Posted on March 5, 2009
PRICE POINTS: Reston Limousine had these eye-opening charter bus trip rates published in one of its local papers, the Fairfax Times:
  • Colonial Williamsburg -- $35. March 21, April 18. Departs 8 a.m. Returns 8 p.m.

  • Atlantic City -- $39. March 14, April 11. Departs 1 p.m. Returns 2 a.m.

  • Charles Town Races & Slots -- $29. April 5. Departs 9 a.m. Returns 7 p.m.

  • Charlottesville Wine Tour -- $40. March 21, April 18. Departs 9 a.m. Returns 7 p.m.

These are per person, round trip fares. Reston is based in Sterling, Va., not far at all from the nation's capital. These trips take a few hours on the road, and provide customers with a cost/time effective, comfortable, and fun way to tour popular local sites. It's good to see Reston Limousine get the word out on fares, which helps sell the value and gives more details on the ride experience. Some operators in chauffeured transportation and charter and tour do not offer fare information on their websites or other channels. They choose not to do it, believing it's much better to sell the experience and not let customers focus solely on the price point. On the other side of the coin, many operators believe you need to get this issue out of the way so that you can sell an attractive transportation package that customers buy into. They'll want to have their questions answered up front, and fares need to be addressed and not become a sticky point. 
-- Jon LeSage

Related Topics: charter and tour, Fleet Vehicles, Sales & Marketing

Comments ( 2 )
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  • justme

     | about 10 years ago

    Seems like Reston is putting together more of a "Sight-Seeing" venture selling seats individuallyrather than offering up the vehicle as a charter service.There are no vehicles built as "charter buses" and any bus regardless of passenger capacity can operate as a charter. Charter simply is a service provision whereas a group has exclusive use of a vehicle to travel together and payment is received from the group as a whole.

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