A Prom Season Approach

LCT Magazine
Posted on February 27, 2009

KENTUCKY LIMOUSINE ASSOCIATION: Carey Fieldhouse, the president of the KLA and owner of R&R Limousine in Louisville, Ky., told me today about a helpful prom-season idea for operators and associations: A list or directory of all high schools and their prom dates. The KLA had a staff member reach about 70% of all the high schools in Kentucky and get dates and details of their proms. The list was then distributed to operator-members looking for prom season business. One question we have at LCT is: HOW IS THE RECESSION AFFECTING PROM SEASON RESERVATIONS? -- M.R.

Related Topics: Association News, Sales & Marketing

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