Welcome Linda Moore's Operator Debates

LCT Magazine
Posted on February 25, 2009

Questions for Debate

I always have questions asked of me by operators on how to do things or how to handle things, or if I have ever encountered a particular scenario. Each week, I will share with you the questions that are asked of me to get your opinion of how to help the operator. This month I will concentrate on affiliate issues. Feel free to email me with any other questions you want to include here. My email is [email protected]. Here is the first scenario:
Topic: Getting Charged by your affiliates more than they charge the public
You have been farming to a particular company for some time. You always ask for an industry discount and have been told that it is built into the price. On a whim, you call the company and, without identifying yourself, you ask the operator for a price of the run you have been giving him only to find that he is charging you more than he is charging the calling public. What do you do? Do you call him on it? Do you continue to use this operator in the future? Do you ask for monies back for past rides? What if he is still the least expensive operator in the area and the service otherwise is very good? Can you trust him in the future? 


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Comments ( 10 )
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  • Pat Charla

     | about 10 years ago

    The movie, the Italian Job (2003) has a line in it: "I trust everyone. It's the devil inside them I don't trust." Pretty good advice.The selection of your affilitate is nothing more, or less, than managing your supply chain. You are the customer. They are not your partner, or friend, - they are your supplier. Just as your customers expect a certain level service at a certain price, you have the right to the same expectation when you are giving business to a suppler. A supplier owes you nothing more than service at the price you agree to. Frankly, getting the lowest price, or discount is your job, it is not your suppliers' obligation. Your suppliers' job is to get the best price they can for the service they provide. In your role as "customer," you have a responsibilty to make an INFORMED selection. A check of rates "on a whim" is, in my opinion, no way to run a business, or to buy anything. We are not surprised when a corporate account takes their business out to bid every two years or so - why would we think that we shouldn't be obligated to do the same due diligence when we make a purchase of any kind?

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