Coaches Fusing with Limos

LCT Magazine
Posted on February 3, 2009
TOTAL TRANSPORTATION: The wave of the future: luxury ground transportation. This means high-level customer service rides in motorcoaches, mini buses, shuttles, limousines, SUVs, vans, and sedans. Chauffeured transportation operators are going this route, which inspired the new Limousine, Charter & Tour magazine name. Read all about the rebranding decision. It's also a strategic decision for bus operators. For example, New York-based USCoachways is now offering limousines as part of its transportation services. Where is this all going? Operators are now focused on creating luxury ground transportation companies, expanding their focus from one vehicle category to total transportation customer service options. This means marketing more to meeting planners and corporate travel managers, tour operators, destination management companies, sports and entertainment, and inbound international travelers.  -- J.L.

Related Topics: Fleet Vehicles, Sales & Marketing

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