Chauffeured Ops As Economy Drops

LCT Magazine
Posted on January 7, 2009
HIDDEN TREASURE: Don't let all the economic drama fool you; the U.S. savings rate is rising and lots of investors and consumers are hoarding cash, including the rich. So the trick is to get them to take advantage of deflationary deals. In the housing market, what better way to do that than from the windows of a classy chauffeured vehicle. It's working in Marin Country, Calif. Can it work in the wealthy area du jour of other metropolitan areas? Operators may want to connect with their local Realtor associations. Sooner, rather than later, homebuyers will be jumping in en masse. Make sure the chauffeur is waiting. -- M.R.

Related Topics: Sales & Marketing

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