Bus Day Trippers

LCT Magazine
Posted on December 5, 2008
ONE DAY AT A TIME: Day trips by bus are a good source of revenue, according to a study by DePaul University. Charter and tour bus trips usually cover weekends or longer, but intercity day trips are a growing market factor. Soaring gas prices motivated the consumer surge, but enough of them truly enjoyed the luxury experience to continue booking rides, according to ABA. Intercity trips can be marketed to both retail and corporate customers - wine tours, historic city sites, sporting and concert events, company meetings - all of these can happen in one day and can lead to more group travel and event reservations.

Related Topics: Fleet Vehicles, Sales & Marketing

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