CEOs Looking Good

LCT Magazine
Posted on December 4, 2008

GREEN IMAGE:
Why are Big 3 CEOs riding in hybrids to lobby for federal loans, instead of private jets or non-hybrid luxury cars? It's all about putting out the right image. Automakers need federal funding, and have come back for round two of lobbying efforts - and want to avoid criticism for the image they're projecting. Corporate execs learned this lesson in recent years and have been switching out of stretches and into sedans and SUVs. Having hybrids and other alternative-fuel vehicles ready for executive transportation continues to provide revenue opportunity. High-level execs still need to be chauffeured, and want to look good when stepping out. -- J.L.

Related Topics: breaking news, Fleet Vehicles, Sales & Marketing

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