Group Ground Travel

LCT Magazine
Posted on November 25, 2008
PRIME MARKET: A Los Angeles-area shuttle service is offering door-to-door family rates for clients heading to the airport. Can the same concept work for luxury chauffeured transportation? As consumers look for value and lower costs, an all inclusive rate may help invite more business. Such strategic pricing for specific market segments is one way to keep the revenue flowing during a recession. Many people are holding on and saving not because they have lost a job or a home, but out of fear. So give them a worthwhile reason to spend. -- M.R.

Related Topics: Sales & Marketing

Comments ( 6 )
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  • Susan Lundquist

     | about 11 years ago

    We advertise our rates as serving private groups: 1-3 for sedans and up to 6 for limousines. We don't offer to match our clients with strangers, because we don't want to be compared to van shuttles or taxi services. However, when I am aware that two clients already know one another very well, and if they are making the two hour trip to SFO at similar times, I will consider mentioning it on a case by case basis. If I am positive that no one will be insulted or feel compromised, I will tell the second caller that they might want to talk to their colleague about sharing a ride on that day. This way the option is in their hands and it is up to them to work out the logistics to their satisfaction. The fact that our company cared enough to help them save $125, will be remembered the next time they need a ground transportation provider.

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