Creative Encounters

LCT Magazine
Posted on October 8, 2008

VIDEO MARKETING: You have to give credit to the makers of  "Beverly Hills Limo" for thinking outside of the marketing box with its comedy promotional video. The video combines wackiness with self-deprecating humor. If done right, such a marketing approach can be far more effective  than a traditional, formal P.R. video that looks and sounds like all the others.

The most important element in this video is personality. Whether you think the approach is hokey or clever, it nevertheless introduces chauffeurs and staff members as distinct personalities. If adapted as an actual sales or promotional video for an operator, this technique can appeal to clients by simply telling a story and making them laugh, as opposed to the finessed braggadocio of so many corporate videos.  

Related Topics: Sales & Marketing

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