Thumbs Up or Thumbs Down

LCT Magazine
Posted on September 25, 2008
During a recent interview with T.J. Clark, president/CEO of, he talked about how much travelers want to leave and read comments on trip experiences, and how that will be part of the revamped version of As an example of a popular travel site, he mentioned TripAdvisor, a popular travel booking site and one that emphasizes consumers leave comments on what they've loved and hated. There's a section called Rants & Raves that has "thumbs up/thumbs down" icons. Consumers love this about the Internet now, according to Clark, and will make this a big part of promoting the site. The motivating factor will be getting your customers to rave about their trip, not go thumbs down.

Related Topics: Sales & Marketing

Comments ( 1 )
  • Steven Groves

     | about 11 years ago

    I agree with TJ on the implementation on this type of system for the industry. Consumer seeking out / adopting the ranking companies will drive operator behavior. How will the industry respond though? I've spoken to a number of drivers / operators who remind me a cowboys in the old west not wanting to be roped in.

More Stories