SUVs Forever?

LCT Magazine
Posted on September 5, 2008

A recent consumer survey shows that despite -- high gas prices, global warming hysteria, alternative fuel options, carping over carbon footprints, sniping at SUVs, finger-wagging bout consumption -- Americans still want their S-U-V.

For the chauffeured transportation industry, this should be encouraging and a sign of reality. When SUVs burst onto the motoring scene in the 1990s, many Americans found them to be ideal: roomy, comfortable, practical, safe. Ask any family with two or more children who are regular Home Depot customers; the preferred vehicle of choice is the SUV -- not the hatchback, the station wagon, or the VW Bus.

In America, like it or not, market tastes dictate material production. That's why the chauffeured transportation industry should proudly promote the SUV, whether it runs on black or green fuels, as the ideal way to get around. There is nothing to be ashamed of, and don't let the environmentalists badger your business. People who buy SUVs will be receptive to reserving them when they want to be chauffeured. Thanks to SUVs, and the Lincoln Town Cars, the most comfortable and pleasurable part of air travel are the trips to and from the airports. -- M.R.

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