Wedding Woes

LCT Staff
Posted on August 27, 2008


. . . BUT NO LIMO CUTS?
The Los Angeles Times posted a disturbing main story in its Business section today that focuses on brides who are trying to save money on their upcoming weddings. Upon first reading this, you would think the limousine is a first hit. But the article, whether out of apathy or accuracy, fails to mention any limousine services or companies, or any brides ditching the stretch for the perfect day. That doesn't mean operators are in the clear, and underscores the need to not take weddings for granted as a supposed recession proof market.

In fact, operators need to aggressively promote their wedding services, along with bachelor and bachelorette outings, as basics, or essentials, to any complete wedding. If brides are cutting back, then let them skimp on the food, flowers, guests, and/or location -- not the limo. After all, once the bride and groom step inside the stretch to head to the reception and then to the honeymoon, it really is all about them. And a limousine always makes for a happy threesome. -- M.R.

Related Topics: breaking news, Sales & Marketing

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