Limo: $20-$40 tip Versus DUI: $2,000 to $4,000

LCT Magazine
Posted on August 22, 2008

DRIVING DOWN DUIs:
Two days ago, we posted a blog item about the "Limousine Lush." (See below) Now, we have found a Central Ohio limousine operator who puts this into practice.

His company has found a THREE-FER: 1) A worthwhile way to make some extra cash; 2) A life-saving public service; 3) An intangible bonanza in positive community publicity.

Recessions require business to get creative. This limousine company is unfraid to venture beyond the luxury, premium brand image and find a constructive way to connect with a broader customer pool.

The limousine company that saves a bar patron from getting a DUI could win a future, grateful client for life. A courtesy pickup from a bar, with a chauffeur tip of course, is the most effective way to persuade a potential client of the value of party limo and/or bus services for nights out on the town. Drink and ride in safety and style. (See previous post). -- M.R.

Related Topics: Sales & Marketing

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