Keeping It Real With Estates

LCT Magazine
Posted on August 11, 2008
GROWTH OPPS: Bargain-home tours are emerging as a strong client opportunity for operators this year, especially in states hit hard by the foreclosure wave and credit crunch. A recent story in the San Francisco Chronicle shows that this can work at the high end as well. It seems as if bargain buyers range from the millionaires perusing Marin County down to the first-time buyers ready to board a shuttle through foreclosure-rich suburbs. Regardless of the housing segment, operators should be actively pursuing such sign-of-the-times markets.

Related Topics: Sales & Marketing

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