Megabus a Mega-Success?

LCT Magazine
Posted on May 30, 2008

DISCOUNTED BUSING: is about as far as you can get from a luxury chauffeured transportation service, but the concept cannot be ignored. The $1-fare bus company launches new East Coast service today.

As an increasing number of operators venture into the limousine bus and party bus markets, it becomes even more important to distinguish such quality service from the cattle call approach. In down economic times, consumers increasingly look for cheap bargains.

While the L&CT industry should never sell out to mass transit concepts, it pays to play up the overall value of the comfortable and convenient transportation this industry offers.
And $1 bus fares may not work too well, as recent developments in Los Angeles show. -- M.R.

Related Topics: breaking news, Sales & Marketing

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